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Income expert Carla Pasternak's debut issue of High-Yield International covers a Taiwanese manufacturer yielding 9.5%... a rare Mexican monopoly yielding 13.4%... and other top-performing investments yielding up to 19.0%.
 

Government's Biofuel Timetable Could Spell +15,900% Growth
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This Company has 529 Billion Potential Sales a Year

 

By Nathan Slaughter
Editor, Half-Priced Stocks

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Published:  April 14, 2008

Who out there hasn't heard of Google (Nasdaq: GOOG, $457.45)? The very phrase "Google it" has literally become synonymous with Internet keyword search. Just as Microsoft has dominated the desktop, Google has become a gatekeeper for the Internet and is beginning to assume control over the web.

The company has steadily accumulated market share over the past few years and continues to pick up steam. In early 2006, Google was feeding back results to nearly 90 million domestic Internet searches per day. And as San Francisco Chronicle reporter Ellen Lee pointed out, "that creates about 90 million opportunities for Google to make money."

At the top of those search results are paid advertisements, or "sponsored links." And every time a user clicks on one of them, the advertiser behind it hands over cash to Google -- anywhere from a penny to $100, depending on the circumstances. Furthermore, by teaming up with cooperative third-party outfits like AOL and CNN, Google has literally blanketed the Internet with ads. According to ComScore, the firm's partner sites (which host Google ads for a share of the profits) are visited by nearly three out of every four Internet users in the country.

Just a few years ago, Google handled less than 40% of all online searches globally. But today that percentage now tops 62% -- meaning the company processes roughly two-thirds of the 70 billion or so Internet queries that are filed worldwide every month. By comparison, runners-up Yahoo! (Nasdaq: YHOO) and Microsoft, which are in merger talks, control just 15% combined -- and smaller rivals like Ask.com are left to fight over the crumbs.

The paid search business is the fastest-growing component of the online advertising industry, accounting for roughly half of all revenues. And as companies continue to ramp up their Internet ad budgets, some estimates put the overall market in excess of $50 billion within the next three years.

Clearly, Google has a near-unassailable position and enjoys the wide economic moat that comes inherently with an expanding network -- more users attract more advertisers. And all of this says nothing about the firm's potential to monetize other ventures, such as the $1.6 billion acquisition of YouTube, the undisputed king of online video -- where tens of millions of users congregate every month to watch video clips.

Of course, all of this success can be seen in the firm's financial statements. According to Morningstar, revenues have exploded at the rate of +140% annually since 2001, topping $16 billion last year. More importantly, a highly scaleable business model has leveraged that revenue growth into a mountain of operating cash flows -- nearly $6 billion over the past year alone.

And just as Microsoft is famed for creating a bevy of millionaire investors, Google is now doing the same for its owners. In fact, a recent New York Times article estimated that there are over 1,000 Google shareholders each holding more than $5 million in the stock.

Yet, despite a triple-digit stock price, don't let the price tag fool you -- the shares are not as expensive as you might think. The stock is now trading at just 19 times next year's $25 per share earnings estimate. That's more than reasonable for a high-caliber company projected to grow +30% annually over the next five years and one of the most affordable levels Google shares have ever reached.

Part of the pullback can be attributed to fears that a slowing economy will result in fewer online advertising dollars. But Google will be little impacted because sponsors are only paying for ads that result in clicks (and leads) -- paid search is the last place they'll cut back.

Nevertheless, with back-to-back monthly reports showing soft year-over-year paid click volume from U.S. internet users, a few question marks have popped up. Fortunately, this appears to be more of a growing pain than a serious malady and quite possibly is the result of Google's efforts to crack down on fraudulent clicks.

And flat click-through growth doesn't necessarily mean flat revenues. If (as many suspect), this is the result of Google's efforts to feed hotter leads to advertisers, they will end up paying GOOG more per click. In the meantime, the company is still gaining market share, stealing nearly two percentage points last month from Yahoo! and Microsoft.

Those that have always admired Google's success but considered the shares sharply overpriced now have a window of opportunity.

 




Nathan Slaughter
Editor
Half-Priced Stocks, The ETF Authority

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