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Carla Pasternak's Premiere Issue of High-Yield International Just Released
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Government's Biofuel Timetable Could Spell +15,900% Growth
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The Silver Lining to a Falling Dollar
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Carrying MasterCard Could be Good for Your Portfolio 

By Paul Tracy
Editor, StreetAuthority Market Advisor
Visit this link to learn more about Paul's premium newsletter.
View our Market Advisor subscription options here.

Published:  December 18, 2006

Just about every consumer is familiar with MasterCard (NYSE: MA, $92.90
) -- nearly a third of all credit cards issued globally carry the MasterCard brand. In fact, the credit card business is essentially a duopoly, with MasterCard and Visa dominating the business.

MasterCard's business is simple and highly scaleable. The company charges merchants a fee for processing credit card transactions. Every time you use your MasterCard to buy something, the company earns a small fee for authorizing the payment and transferring the cash. The more often consumers use their cards globally, the more cash MasterCard rakes in via processing fees. 

And note that all sorts of banks and finance companies offer MasterCard branded cards. The list includes big banks like Citigroup and Bank of America, as well as (quite likely) your local bank. Each of these banks or finance companies pays MasterCard a fee for using its brand name and logo on the card.

MasterCard's main competitive advantage lies in its brand and its installed customer base. Many merchants globally accept MasterCard, and consumers want to hold cards that are widely accepted by merchants. Because MasterCard is so large and so well-recognized, it would be extremely difficult for upstart companies to grab a foothold in the business.

As for growth, there is a clear trend towards greater use of electronic payments like credit and debit cards. For the past several decades, consumers in developed markets have gradually reduced their use of checks and cash in favor of credit or debit cards.

That same trend is now evident in emerging markets. Twenty years ago, very few Chinese and Indian consumers held cards; most merchants in these countries only accepted cash. But that's changing rapidly.

The People's Bank of China estimated there were more than 700 million credit cards issued in China in 2004. However, consumer spending on cards only accounted for about 3% of the total, and less than 3% of merchants in China accept card payments. By contrast, in Hong Kong, cards account for more than one quarter of consumer spending. It's not hard to imagine Chinese credit card growth of +75% to +100% annualized over the next few years as Chinese consumer spending on cards rises towards international norms. That spells years of growth ahead for MasterCard.

With these points in mind, MA could be an aggressive-growth option to spice up your portfolio.

Good investing!




-- Paul Tracy
Editor
StreetAuthority Market Advisor

To receive in-depth guidance on today's leading investing opportunities each month, plus access to five model portfolios, please subscribe to Paul Tracy's premium investment newsletter -- the StreetAuthority Market Advisor.

Paul Tracy founded StreetAuthority and became Chief Investment Strategist in 2001. Prior to that he spent several years as Managing Editor at a multi-million dollar financial publishing firm with over 150,000 subscribers. In addition to his role as managing editor and lead financial writer, he was also responsible for equity research and managing a team of seasoned professional financial writers, researchers and market commentators.

Paul's previous experience includes a position at Robert W. Baird & Co.'s full-service brokerage operations as well as economic research work on a Money and Banking project funded by the National Bureau of Economic Research. He has also spent time doing outside consulting and research for the University of Virginia, has appeared as a guest expert on several prominent financial radio shows, and has been a featured speaker at various investment conferences across the U.S.

Paul graduated with a B.S. in Finance and Management from the McIntire School of Commerce at the University of Virginia.


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