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The dream of every investor is to identify companies with strong, defensible competitive advantages. Whether that advantage comes from a strong brand name or a superior product, companies with a competitive edge can charge premium prices for their products and services without hurting demand. Consider coffee retailer Starbucks (Nasdaq: SBUX). Twenty years ago, coffee for most Americans was a simple beverage served at breakfast and costing perhaps a dollar a cup. But Starbucks saw an opportunity, and the company started serving premium coffees and specialty drinks such as iced coffee and cappuccino. In addition, the firm created a unique coffee experience -- attractively designed coffee shops offering a pleasant ambiance. Over the years, Starbucks also developed a strong brand name and reputation that was associated with quality. The result: the company was able to charge premium prices for its beverages. Today, morning rush-hour customers are literally lining up to pay $8 or $10 for a specialty coffee drink. Simply put, Starbucks has strong pricing power. In fact, pricing power is one of the most recognizable hallmarks of firms that boast a true competitive advantage. So, how exactly do we measure pricing power? Perhaps one of the most direct means of measuring pricing power is to examine a firm's profit margins. Margins measure how much profit a firm generates out of each dollar in sales. The higher a company's profit margins, the more profitable the firm. There are several ways to calculate profit margins, but one of the most useful is operating margins -- or operating income divided by total revenues. Many firms occasionally generate extraordinary income from time to time through activities outside their core business, such as the sale of an asset. These one-off sources of income are non-recurring and can make a company look more profitable on paper than it really is. By using operating income instead of net income, we effectively strip out the impact of these one-time events and evaluate a firm's true ability to generate profits. There is no magic number to look for when examining operating margins, as they tend to differ from industry to industry. But, as a rule of thumb, a margin above 20% is better than about nine out of ten companies in the S&P 500 at this time. Also, it's important to look for consistency over time. While every company can have a great year and show high profits occasionally, only great firms can maintain that high profitability year after year. Of course, Wall Street has long been enamored with growth -- it's not enough for a company to simply have a high operating margin. Firms with true competitive advantages and real pricing power can maintain lofty profit margins and still grow their sales. With these points in mind, my staff and I recently searched for companies with high profit margins and strong sales growth. In the process, we looked for companies that met the following criteria: After running these criteria through StreetAuthority's advanced screening software, we came up with the following list of companies... Important Note: Throughout the remainder of this article, Editor Paul Tracy and our research staff provide the names of 22 companies that meet the requirements above. However, in order to view the remainder of this article, you'll need to subscribe to our premium newsletter -- Market Advisor. After you subscribe you'll receive immediate access to this full article, as well as our monthly Market Advisor newsletter and a host of additional premium content. Please visit one of the following links to continue... Good investing!
Paul Tracy founded StreetAuthority and became Chief Investment Strategist in 2001. Prior to that he spent several years as Managing Editor at a multi-million dollar financial publishing firm with over 150,000 subscribers. In addition to his role as managing editor and lead financial writer, he was also responsible for equity research and managing a team of seasoned professional financial writers, researchers and market commentators. Paul's previous experience includes a position at Robert W. Baird & Co.'s full-service brokerage operations as well as economic research work on a Money and Banking project funded by the National Bureau of Economic Research. He has also spent time doing outside consulting and research for the University of Virginia, has appeared as a guest expert on several prominent financial radio shows, and has been a featured speaker at various investment conferences across the U.S. Paul graduated with a B.S.
in Finance and Management from the McIntire School of Commerce at the
University of Virginia.
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