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Profit from Consumers' Thrift with Discount Retailers
[http://www.streetauthority.com/includes/article-top-ma.htm]Published:  January 29, 2009

Last year, the S&P 500 fell -37%, its worst return in more than 70 years. But not all stocks performed poorly. Of the 30 stocks in the venerable Dow Jones Industrial Average, two actually managed to close higher last year, despite the broader market carnage.

Given the gloomy economic environment, many investors would guess that the best performers were companies in traditionally defensive industries such as healthcare or the food industry. But, that wasn't the case in 2008. Dow components Kraft Foods (NYSE: KFT) and Johnson & Johnson (NYSE: JNJ), considered two of the most defensive names in the Dow, fell -18% and -10%, respectively.

Few would guess that the best performers in the Dow last year were actually both retailers -- Wal-Mart Stores (NYSE: WMT) and McDonald's (NYSE: MCD) returned a solid +19.5% and +6.0%, respectively.

This is particularly impressive when you consider just how bad the retail environment has been. The U.S. Commerce Department recently reported that U.S. retail sales fell -2.7% in December on top of a -2.1% fall in November -- marking the worst retail shopping season since at least the '70s.

But a negative retail environment isn't bad news for all retailers. When the economy slows sharply, consumers don't stop spending entirely but they do shift their consumption habits. Falling real incomes and concerns over job security push many to shun more expensive goods and high-ticket items like cars and expensive jewelry.

This is particularly true in this economic cycle. Most new cars purchased in the U.S. and other developed countries are bought on credit -- as the credit markets froze this autumn, banks tightened their lending standards sharply. The result: U.S. automobile sales plummeted -36% in December compared to the year-ago period.

And, in many recessions, sales of luxury items hold up surprisingly well -- wealthier consumers typically aren't hit as hard during economic contractions. But the recession of 2008 has been far from ordinary. Strong growth in incomes for workers in the financial services industry has been a boon to the luxury retailers in recent years; but banks and brokers were among the hardest hit in the recent contraction, destroying demand.

Even wealthier consumers are pulling in their horns given the uncertain environment. These factors help to explain the near -20% decline in December same-store sales -- sales from locations open more than one year -- for luxury department store chain Saks (NYSE: SKS) and the near -28% decline for Neiman Marcus. In terms of same-stores sales performance among large retailers, these two stores were among the worst performers in the 2008 holiday shopping season.

But even as consumers cut spending on expensive items and premium brands, they still need basic apparel, household goods and groceries. These basic staple items are the province of the discount retailers and spending at such stores actually tends to accelerate in uncertain economic times.

Our chart shows same-store sales growth for 35 major retailers that report data on a monthly basis. The graph also breaks out same-store sales for the six discounters (not including Wal-Mart) that are part of this group.

The trends in the chart are clear. Overall retail sales began to deteriorate after mid-year and that decline accelerated in September and October at the height of the credit crunch. But as overall sales declined sharply, sales at discount stores continued to see growth, albeit at a slower pace. 

In a conference call last year, Wal-Mart commented that it actually saw a shift in its customer base; the credit quality and average income level of its shoppers appeared to increase. The reason is simple: Some shoppers who might normally buy their groceries and household goods elsewhere switched to Wal-Mart to save money.

Relative sales outperformance from the discounters has translated into strong gains for the stocks of major discount retailers amid the worst retail environment in decades. On average, the nine discounters in my table below have rallied more than +20% in 2008,  year compared to a -32% decline for the S&P Retail Index.

With these points in mind, the table below offers a list of some of the largest and best-positioned discount retailers in the U.S. And in the text that follows my staff and I profile two of our favorites in the group...

Important Note: In the remainder of this article, Market Advisor editor Paul Tracy covers some of his favorite discount retail stocks. These picks featured returns of up to +64.7% in 2008. In order to view the remainder of this article, you'll need to subscribe to our premium newsletter -- Market Advisor. After you subscribe, you'll receive immediate access to this full article, as well as our monthly Market Advisor newsletter and a host of additional premium content. Please visit one of the following links to continue.


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